Brand Purpose & Sustainability Audit
MP The Core Company
Our Purpose
Many businesses try to be successful while creating a problem for the planet.
We want to help businesses and brands to be successful while solving a problem for the planet.
Who We Are
We are a consulting firm with focus on evaluating the impact of sustainable business practices on consumer brand preference and choice, providing the financial case for brand purpose.
What We do
We support and assist companies and brands that have articulated a higher purpose but recognize that they need to do more in order to enjoy the benefits of becoming fully purpose-led
Friends
Friendship with Institute of Real Growth –
IRG helps CMOs and other growth leaders drive more humanized growth by connecting them to peers, experts and best practices
Tools
The journey to become purpose led starts with a deep understanding of the specific conditions of the category, the brand heritage and positioning, the organization’s preparedness and, last but not least, the engagement of the leadership.
Our toolbox covers what is needed to assess the current situation and the specific conditions, articulation of purpose, infusion in the organization, amplification externally and measurement of impact.
Contact
For a first discussion about the challenges of becoming a purpose-led organisation, please contact:
CEO Mats Persson
mats.persson@the-core-company.com
+46 708 353 990
Book a Speech
Book Mats Persson as speaker. The title of the speech is ”Creating business value while solving a problem for the planet”. The content works great as kick-off inspiration to boosting brand purpose initiatives in your organization.
We offer management and board auditing sessions on brand purpose. Benchmark against world class best practice and determine how far have we reached, what remains to be done, what to prioritize.
Biography
Mats Persson is a founder, CEO and senior advisor based in Stockholm.
Mats spent ten years in leading international positions with SCA (now Essity), the last five years as VP Marketing Development. Founded The Core Company brand consultancy in 1995.
With a background in marketing research, Mats has worked with several leading global clients within insights and brand strategy. Mats has written three books on marketing and branding, EcoBranding from 2010 where the start of Mats’ engagement in the sustainability and purpose area.
Mats has worked for Nordic and global clients in many industries, both consumer package goods, industrial companies, banks, staffing companies, automotive.
Mats has an MBA from San Jose University in California
Brand Purpose & Sustainability Audit 